Building a Brand that Celebrates Your Roots with Katie Beal Brown

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Today we have a special guest coming to us all the way from Texas! On this episode, Katie Beal Brown shares her journey and advice of building a brand that celebrates your roots.

Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising.

With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.

In this episode about Building a Brand that Celebrates Your Roots with Katie Beal Brown, we’ll chat about:

  • The story of her pivot from working in advertising in New York to moving back to Texas to launch an entire brand and journey 

  • Measuring success by how far we’ve come and what we’ve already accomplished instead of what’s yet to come

  • As an entrepreneur, having to get comfortable making decisions with an element of unknown

  • The power of a brand and having a story behind it to tell 

  • Finding ourselves right where we’re at and focusing on belonging instead of fitting in

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